Work Experience

Art Director
CoverMyMeds (McKesson)
Jan 2021 - Present

  • Develops marketing assets, including conference and event materials (contributing to ~$45M in sales revenue), product marketing leave behinds, presentations, digital ads, landing pages, email designs, direct mail, and employment brand assets.
  • Co-leads the implementation, ingestion, launch, training, adoption, and ongoing governance efforts of Brandfolder as our DAM to promote asset sharing company-wide.
  • Develop creative onboarding process and efficiently train all in-house creative new hires. Manage and mentor junior designers, review agency partner creative work for proper branding execution and consistency, and provide insights to support personal development. Maintain, expand, and update brand systems, such as process documents, creative libraries, and brand guidelines as needed.

​Freelance Senior Graphic Designer
Express
Jan. 2020 - Jan. 2021

  • ​Revised Brand Guidelines, home office branding and store communications based on updated company strategy.
  • Provided creative production support on direct mailers and store signage. 

​​Freelance Senior Graphic Designer
Bath and Body Works
Oct. 2019 - Jan. 2020

  • Conceptualized and released artwork for campaign and seasonal product labels.
  • Reviewed and coordinated with external agency for image retouching.

Art Director
Justice (ascena)
Mar. 2016 - Oct. 2019

  • Directed the Print Creative department in the creation of all printed assets, including chain and factory store signage, event signage, loyalty materials, special projects, emerging concepts, product packaging, garment marketing and direct mail
  • Collaborated cross-functionally to maintain brand identity across multiple platforms
  • Hired, trained, scheduled, and mentored team of 4-6 designers
  • Coordinated with Marketing Operations partners to develop timelines for complex workloads with tight deadlines
  • Collaborated with c-suite management to create compelling and concise presentations for corporate executive meetings that highlighted company goals and initiatives, built compelling cases for continued brand excitement, investment opportunities, and prioritization
  • 2018 Hearts on Fire Award recipient

Freelance Senior Graphic Designer
Nationwide Insurance
Nov. 2014 - Dec. 2015

  • Conceptualized, pitched and executed multiple strategic marketing campaigns, including National Save for Retirement Week, the most wide-spread customer-facing marketing campaign for Nationwide's Retirement Plans department
  • Reliable source of problem-solving, thought leadership and organizational skills
  • 2015 Nationwide Bravo Award recipient

Graphic Designer
La Senza (L Brands)
May 2011 - Nov. 2014

  • Produced and maintained promotional sign libraries and seasonal signage campaigns, reflecting trends and strategic goals established in partnership with Marketing Strategy, Operations, and Finance teams
  • Integral in developing and launching file organization software, Filemaker.
  • Efficiently managed production timelines and workload, saving thousands in shipping costs
  • 2012 Limited Brands Passport Award recipient
  • 2013 Helping Hands Award recipient

Art Director
614 Media Group
Oct 2007 - May 2011

  • Established and maintained creative identity for various publications, including (614) Magazine, Tiger Weekly, UWeekly newspaper and its subsidiaries
  • Coordinated with editors, ad designers, advertisers, and photographers to establish timelines and complete projects from initiation to publication release
  • Hired, trained, scheduled, and managed workload for the entire design staff
  • 2011 ACP Newspaper Pacemaker Award recipient